Ford has announced it will increase the price across its entire range of cars for the third time this year. From July 1, the manufacturer will put up the cost by an average of four per cent.
The latest increase means buyers will be paying an extra £600 to £650 on some of the most popular models like Ka, Fiesta, Focus and Mondeo; with an extra £700 to pay on a Ford S-MAX and £800 on top of Ford Galaxy prices.
This will take the entry level Ford Fiesta from £9995 over the £10,000 mark to £10,595 while a new Focus entry level Studio will go from £13,995 to £14,595.
This third price rise means that Ford has put up prices by an average of 12.5 per cent since January. The last increase in April saw the price go up by 3.75 per cent and was the second rise in just eight weeks.
The manufacturer has put the third increase down to the continuous poor performance of the Pound against the Euro and warned that the huge loss in revenue earlier this year could lead to even more price increases. The rise is set to affect all cars ordered after 30 June.
Parker's also understands that at least two other manufacturers are set to follow Ford with price increases of their own.
These successive price rises will cancel out most of the saving made by customers choosing to participate in the Government scrappage scheme, compared with the price of models at the end of 2008.
But despite these price increases, buyers can still make big savings by going for a pre-registered model.
We found a Ford Mondeo Estate Titanium X Sport model available for £20,989 - more than £7000 off the on-the-road price. These deals aren't just available on the bigger models but can also be found on a new Fiesta. Buyers can save £2600 on a pre-reg 1.25-litre Style model on offer at £7995 from Arnold Clark.