About us - why you can trust Parkers
Why you can trust Parkers car reviews and advice
By Keith Adams, Parkers Editor
We’re here to help you choose and purchase your next car, and make it as easy and enjoyable as possible in plain English. We review all of the current cars to buy now, and work with a number of partners to supply the best valuations, as well as access the best car buying and leasing services.
Choose your perfect car with the help of our industry-leading reviews, then visit our leasing pages for special offers, as well as visit the regularly-updated Deal watch page for the latest deals.
Hope you enjoy your stay with us, and to find out more about what it is that makes Parkers so special, please keep reading.
Here’s more about Parkers
Parkers was established in 1972 as a monthly car valuation ‘book’ to help car buyers get the best price for their trade-in – or help them find their next one by providing an industry-trusted valuation. It started out small, but today Parkers is one of the UK’s biggest car reviews and advice websites, according to independent website analyst organisation, IPSOS.
Parkers provides hundreds of thousands of valuations to the general public every month, but offers so much more – providing more than 1,500 car reviews, including the most comprehensive ones you’ll find for the 450-plus new-car model ranges on sale today. There are also tools to help buyers choose the best cars that are right for them for the best price possible.
Whether you’re researching new or used car reviews, want a valuation for your next one, or need help and advice buying, selling or running your next one, Parkers can help. You can even put a new car on your drive by picking one up via our leasing partner, Zen Auto.
Car reviews
We have a highly-experienced team of car reviewers who attend all new car launches, then test the cars in real-world situations, to help you make the most informed decisions.
Once we’ve throughly tested our cars, we come up with an overall rating, and 10-point star ratings, to help you easily see what an individiual car’s strengths and weaknesses are. You can read more fully about how we test cars at Parkers, elsewhere.
Car valuations
Parkers has been valuing cars since 1972, and our team of independent experts visits hundreds of car dealers and auctions every month to come to its industry-trusted valuations for thousands of cars. In an average year, Parkers monitors around 1,500,000 used car sales — that’s around 4,100 used car sales every day.
>> Get your car valuation here
Car finance
Parkers Editor, Keith Adams, oversees our Deal Watch page, and is our market expert – borne from the experience of buying and selling cars for more than 30 years.
It’s our job to help you save you money by seeking out the best deals in both cash and monthly-payment terms. Deal Watch is updated on a weekly basis – and it’s packed with the best prices for all cars, from the cheapest city car to top-end luxury and performance cars.
>> Click here for car finance advice
>> Click here for car leasing advice
Parkers New Car Awards
Every year, Parkers names its most recommended cars in a number of categories and market sectors that are tailored to reflect what real people actually want from their cars. We’ve been running our awards since 2017, and have already established a reputation for choosing cars based on the needs of buyers.
Electric and alternatively-fuelled cars
Over the past few years, the Parkers team has driven every EV on sale in the UK to form an expert opinion on all of your options. We also live with them long term, so can tell you all about charging and running costs.
>> Visit the Parkers electric cars section
Vans and pickups
As well as cars, Parkers has a very comprehensive vans and pickups section, which has a dedicated editor to bring you all the latest news, reviews and advice. We give all our commercial vehicle reviews the same level or rigour as the cars – and you can be confident that it’s good if we’re recommending it.
>> Visit the Parkers Vans and Pickups section
Used cars
As you’d expect with our heritage, we’re packed with great used car buying guides, reviews and advice curated by our dedicated full-time used car editor. From the newest approved used options to entry-level runabouts for a few hundred quid, we’ve got you covered with expert advice.
>> Visit the Parkers used cars section
New and used cars for sale
At Parkers you can browse more than 250,000 used cars for sale, and search for the best one based on where you live, what type of car type you want, and what your budget is. We have tools to help you decide what’s best for you based on how you use your car.
>> Browse new cars for sale
>> Browse used cars for sale
Do you make affiliate commission?
We work with a variety of affiliate partnerships and we may receive a commission for purchases made through our links. As an Amazon Associate, we earn from qualifying purchases.
How does this impact your editorial work?
Our affiliate partnerships do not impact on the product choices we make, or the reviews we write. There is no pressure on our editorial team to choose particular products or brands; we won’t recommend a product that we don’t believe in. The products will speak for themselves when you invest in them.
Keith Adams is the Editor of Parkers. During his career he has been the editor of Classic Car Weekly, Modern Classics and Honest John Classics, as well as writing for CAR magazine, Practical Classics, Octane, Autocar and The Independent among others. Keith lives in rural Lancashire and enjoys buying and selling cars as well as reading and writing about them.