James Dennison

Having taken his first role in the industry at a car dealership in 2014, James had the perfect background to understand exactly what the modern car buyer was looking for and took this knowledge into his first role at Parkers.co.uk in 2016.

After getting experience of just about every aspect of motoring journalism as Junior Staff Writer at Parkers.co.uk, James then went on to hold a variety of video-related positions, eventually becoming Head of Automotive Video in 2019 and covering the Parkers, CAR magazine and MCN brands.

James enjoys delivering both entertaining and informative content via the medium of video and has a strong team of videographers around him to help deliver this. Often found in front of camera for CAR magazine, James and his team have won awards for their Porsche 911 GT3 and Toyota GR86 review videos, with many more shortlisted over the years.

Outside of delivering automotive video content, James is a sporadic racing driver and frequent motorsport instructor with an official ARDS qualification allowing him to do on-track tutoring across the country. As a result, James has been fortunate enough to drive some legendary cars from the automotive world, including the 1998 Le Mans-winning Porsche GT1, a Honda Civic Type R BTCC car, a Lamborghini Huracan Super Trofeo, a 1954 Alfa Romeo Sport Spider and the Paris-Dakar-winning Porsche 911 Dakar to name but a few.

Some of James’ top tips for Parkers readers are:

• Test drive cars before buying. Sounds obvious, but many people do not. It’s absolutely crucial.
• Don’t be pressured into a certain type of car, especially when it comes to fuel. In 2024, there’s still a place for electric, diesel and petrol.
• Search the web for good deals on new or nearly new cars. There’s fantastic value out there if you look hard enough.

James has an open mind when it comes to the future of the automotive industry, but he still believes that technology such as self-driving has a long way to go. He’s also easily irritated by poor user interfaces and controls in vehicles, as well as unnecessary tech!