Range Rover will be aiming to steal user-chooser sales away from the likes of the Audi Q5 and BMW X3 when it launches its new small model next summer.
The Evoque brings Range Rover into a whole new market as prices are expected to start at around £30,000. Currently, the cheapest Range Rover is a Sport at £46,000.
The Evoque is a three-door model around the size of a Volkswagen Golf, yet retains the chunkiness associated with the brand.
Few details are available, but Range Rover is promising both front and four-wheel drive models will be offered, the former with CO2 emissions of less than 130g/km meaning a company car tax bill based on 19% of list price. This will make it the cleanest model the brand has ever built by a huge margin.
It is expected that it will be powered by the 2.2-litre diesel engine currently used in its sister car, the Land Rover Freelander.
More details will be available when the car makes its global debut at the Paris Motor Show this September.