• Lots of Audi tech inside, which is a good thing
• Doesn’t feel quite as ‘Lamborghini’ as its sister cars
• You sit high, but not distractingly so

First things first – this is an SUV built by Lamborghini. Get over it. Even supercar owners need something to take their families out in, so why not keep it in the family? With that put aside, it is worth saying that the Urus does feel pretty special inside, although if you’re familiar with the Audi product range, you’re not going to have too much difficulty working out that the screens, switches and instrument have come straight from the Q8. No issues with that.

You do sit high as is expected of an SUV, but it’s a sporty driving position nevertheless, with a small steering wheel to make you feel like you’re in something sporting. And there’s no doubt of that thanks to the profusion Lamborghini-specific touches, such as the drive mode selector, start button hid behind a red flip lid, Lamborghini script on the glovebox lid and angular air vent outlets. Lovely.

The material quality is first rate, with a well-judged mixture of fine leather and alcantara, and although it’s not as outwardly luxurious as a Bentley Bentayga or even Aston Martin DBX, the quality is every bit as good.

Infotainment and controls

The twin-screen infotainment system and digital instrument cluster are shared with the Audi Q8 and other top-end Audis, and there’s no doubting the quality and speed of this system. It’s nice to use, if you like touchscreen controls, and the haptic feedback on the bottom screen goes some way towards making up for the loss of so many of its physical controls for the climate control system.

For those who prefer buttons and dials to play with, this techfest dashboard will be a living hell for them. it takes an age to master the positioning of the controls on the lower panel, which inevitably means you’ll take your eyes off the road as you acclimatise – and a because you travel a very long way in an Urus in that time, we recommend using the (excellent) voice control system liberally instead.

Comfort

• Impressive comfort considering its amazing cornering
• Motorway cruising is executive-car quiet
• Supportive seats are brilliant on long journeys
  

Although not necessarily a Lamborghini brand pillar, you would expect the Urus to be comfortable, and you’re not going to be disappointed on that score. It’s easy for you and your passengers to feel at home, and there’s plenty of lounging room as long as you’re not too tall.

The front seats have full electrical adjustment as standard, there’s loads of movement in the steering wheel, and you can specify it with heated and massaging pews (we recommend it). Visibility isn’t great, but compared with an Aventador it’s brilliant – and besides, you get plenty of cameras and other parking aids.

On the move, the Urus is astoundingly comfortable considering the 23-inch wheels fitted to our test car. At speed and on the motorway, the ride never really jars, and although firm, it never comes close to being uncomfortable or bouncy. Compared with something like an Audi RS 6 Avant or Mercedes-AMG E 63 Estate, the Urus is way more compliant at speed. An impressive achievement.

On poor road surfaces and at low speeds, the ride can get fidgety, but it’s never offensively uncomfortable – and we can think of several family cars that ride worse. But it’s true that you’ll get the best out of the Urus if you keep it to smoother roads.

As an aside, it’s also pleasingly muted in standard drive mode. They’re romantically named as Strada, Sport, Corsa for on-road and Sabbia, Terra, and Neve for when the going gets rougher. Yes, it gets rowdy in Sport and Corsa modes, as you would expect, but unless you really punch the accelerator, once it’s barked raucously into life, the Urus is pretty calm in normal driving – as it should be, really.