Maxus – the van brand formerly known as LDV – is set to launch its new Deliver 9 large van and eDeliver 3 electric van via an online event.
Originally, both new models were to make their official UK debuts at the CV Show in late April 2020, but since the Birmingham event has now been cancelled, Maxus plans to unveil them to press and potential customers alike over the internet in either late May or early June.
How will the online launch work?
Exact details of the public event are still to be confirmed, but you can expect a virtual tour of both vehicles, and perhaps a few words from Mark Barrett, general manager of UK and Ireland LDV/Maxus distributers, the Harris Group.
What we do know is the public launch is intended to take place on the same day as the press event – an effort to give buyers (and anyone else interested in eco technology, the eDeliver 3 is quite innovative in some areas) a similar experience to that of the CV Show, which mixes press and public together with senior personnel from the van brands themselves.
Why is Maxus planning an online launch?
The brand new Deliver 9 (below) is a modern replacement for the aged LDV V80, and a very important product for Maxus – the CV Show was to be the big opportunity to get it into the public eye, and its cancellation is a big blow for Maxus and other fledgling van makers (such as LEVC) especially.
The eDeliver 3, meanwhile, is the first bespoke electric van to hit the UK market – meaning it was built from the ground up to be powered by an electric motor rather than a diesel engine. It appeared at the 2019 CV Show called the LDV EV30, but will now be known throughout Europe as the Maxus eDeliver 3.
Here’s Mark Barrett’s take on the situation: ‘We were genuinely gutted when we heard that CV Show 2020 was cancelled, but it was the right and only decision to take. We will now be launching our new vehicles a little later than scheduled, but we are confident that our new platform LCVs are worth the wait.’
‘A public launch event is not an option right now with the health and safety of our customers, our dealerships, staff and industry colleagues our number one priority,’ Barrett continued. ‘But we are nothing if not innovative, so a virtual launch makes sense on this occasion. The show must go on.’
Is the coronavirus pandemic causing Maxus any other problems?
‘Things are changing rapidly for all businesses right now,’ said Barrett, ‘but we are fortunate in that we are ready to adapt.
‘Maxus is a dynamic brand and we see this as an opportunity to show people just how cutting-edge our brand and vans are from the comfort of their own homes or workplaces.’
As soon as there’s a confirmed date for the launch of the new Maxus vans readers of Parkers Vans and Pickups will be among the first to know.
Also read:
>> Maxus Deliver 9 – official details on Parkers Vans and Pickups
>> Maxus eDeliver 3 – official details on Parkers Vans and Pickups
>> LDV to be rebranded Maxus in the UK
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